The Process
Our award winning process has been built from countless successful client projects. All projects start with a strategic step before moving onto development and finally, where needed, step 3 involves ongoing management.
1
Strategy
We believe in a strategy-first approach and for this reason, we begin every client engagement with Strategy, an integral part of our internationally awarded process and the essential platform for building a product or brand that successfully engages the market.
Strategy Workshop
Your strategy workshop is built on our award winning engagement framework and delivered in person or virtually based on the complexity of your project. It provides time to unpack your core challenges, the market you exist within, your objectives and goals and the distinct solution that will help you win. The goal of the strategy workshop is to uncover and brainstorm how best to position your brand or product digitally and in the market.
Positioning Report
Expanding on the learning extracted from your Strategy Workshop, We can dive deeper and engage market understanding exercises to better brainstorm our recommendations for your complete digital brand positioning report. The report audits your current situation as well as delivers a strategic, innovative and creative set of recommendations surrounding brand position for your organisation or company moving forward.
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2
Development
From digital brand identity, to collateral, content, websites and platforms, we dive into activation, building solutions from the ground up leveraging the strategic foundation for our creative services.
In Development, the strategy piece provides us with the required understanding to effectively identify your needs and and begin building a consistent and professional foundation for your brand, digitally and offline. We use this Positioning Report to brief our creative and digital teams and develop a brand that is targeted, engaging and ready to launch to market. Finished items include:
- Logo Identity design and Style Guide creation (the logo)
- Content creation and copywriting (the words)
- Creative graphic design across printed collateral and signage (the printed items)
- Digital design and development across website design, brand videos and mobile integration (the digital footprint)
- Platform building
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3
Brand & Digital Management
Management allows us to ask the important question around your ongoing needs as we custom build a package to assist with managing your brand, platform or communications online. We include ongoing help with:
Website updates and creative services
Strategic and brand advisory
Content writing
Campaign services in strategy, ideation and roll out
Security and digital protection
Ongoing development services
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